I’m an Amsterdam-based
Brand Strategist
&
All-round Creative
with an obsession for identity, visual culture and finding the quickest way to reach a goal
WHAT I DO
I’ll translate your business goals into a brand that speaks to the right audience. Whether that is through your website, a 360 marketing campaign, a content strategy or PR - I’ve got you, from strategy to execution. From the initial idea, straight to a screen near you.
Simply put, I’m your marketing girl for whatever you need. For months in a row or 4 hours a week - whatever floats your boat. I’ll just make sure it floats in the right direction.
SERVICES
01. Brand & Marketing Strategy
Vision, Mission & Values | Defining Goals & KPI’s | Brand, Marketing & PR Strategy | Digital & Traditional Marketing
Whatever your business goals are (financial or purpose-driven), I’ll create a brand and/or marketing strategy to help you reach them. I do this by researching your target groups, competitors and the industry you operate in, to find the smoothest journey towards your goals. Sometimes the road is digital, sometimes it involves more traditional media or a simple yet strong PR strategy - but whatever it is, I’ll make sure it gets you where you need to be.
02. Concept Development
Ideation | Concepting | Content Ideas | Design Directions | Tone of Voice Development | Visual Style
The devil truly is in the details, and I believe your brand should be translated into everything you do. Your look and feel, the way you sound (tone of voice) and what you’re saying (the actual content) need to conceptually match in order to create a strong brand. I’ve developed concepts for marketing campaigns, photo shoots (commercial and editorial), podcasts, magazines, videos, events, and more. Taking you from strategy to story.
03. Creative Execution
Websites from A-Z | Copy Writing | Art Direction | Photography | Social Media Content | Podcast & Video Production
It’s easy to give advice - but who brings these ideas to life? I combine my copy writing, design and photography skills to implement the strategies and execute the concepts I work on. I create websites, branded magazines, or digital content plans, to name a few - all from scratch if needed. I’ll make sure to guide (project manage) the entire process, from concept to completion, so you’re never navigating it alone.
04. Marketing Management
360 campaigns | Yearly marketing plans | Project & team management
Whether you're a Dutch brand seeking temporary support from an experienced marketing manager, or looking to expand your business into the Netherlands, I offer my services on both short- and long-term bases. Together, we'll build or grow your brand, and achieve your goals purposefully and efficiently. I’m available for projects and on retainer for a couple of hours or days a week.
ABOUT ME
I’ve always been obsessed with identity.
Whichever project of mine you look at - identity is always at the core of everything I do. I try to get to the essence of who you are and why you do what you do, to create brand strategies, marketing campaigns, podcasts, (branded) magazines, video content or photographs that fit exactly that - your identity.
This obsession started at age 5, when my parents and I immigrated to The Netherlands as refugees. For me, constant translating, code-switching and actively adapting to environments became an everyday practice from a young age. I believe bad things can always turn into good things, so here I am, using my knowledge, skills, and experience to help you get further.
